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Nudge
How do you make decisions.. intuitively or rationaly?
Nudge – Thaler and Sustein – is a fantastic mix of social psychology, social science and behavioural economics that will make you question the nature of choice and context.
“A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball.
How much does the [...]
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Super Freakonomics